Brains versus Capital is a manifesto for people’s entrepreneurship, but also a how-to guide on getting started; it is the story of a “radical idealist of capitalism” who shows you how to make money, but who also tells you how to have fun and how to make the world a better place.

Entrepreneurship is a perspective on human activity that seeks to bring creativity and courage, imagination and initiative, to the tasks of starting and running business ventures and social organizations.

Entrepreneurship offers an opportunity for unconventional ideas and views. It aims at achieving success through transcending established structures, and it attracts artists, mavericks and all those who formerly were marginal to the business world.

The economic and cultural development of a society depends on business initiatives that apply economic, social and artistic creativity to existing problems. Entrepreneurship develops opportunities through a creative process.