COURSE DESCRIPTION:<\/p>\n
E-Tourism is known as the digitization of all processes and value chains in the tourism, travel, hospitality and catering industries that enables organizations to maximize their efficiency and effectiveness.
\nThe 15 hours course topics will cover the impact of digital technologies on the tourism industry and its businesses, considering the changes in new tourists\u2019 needs and trends to consume the touristic experiences. The training course will also raise attention to the social responsible practices required by practitioners in e- tourism marketing and social media as stipulated by the Global Code of Ethics for Tourism guidelines.
\nParticipants will be able to develop a digital marketing plan offerings, channel distribution, pricing and communication strategies according to different touristic businesses. The course focuses on the online communication through websites applications and advertising channels using specific case studies on social media, marketing campaigns and success stories in tourism and hospitality.<\/p>\n
WHO WILL ATTEND? This course is designed for managers who seek to promote their work successfully at organizations and businesses in hospitality and tourism industries; hospitality, transportation, entertainment companies, destination brand organizations, and social media agencies.<\/p>\n
TABLE OF CONTENTS:
\n1. Introduction to Digital Marketing<\/p>\n
\u2022 The nature of E-Marketing
\n\u2022 Why digital marketing
\n\u2022 Benefits of Digital Marketing
\n\u2022 Roles in Digital Marketing
\n\u2022 Digital Advertising Mechanisms
\n\u2022 Search engine Marketing \u2013SEO
\n\u2022 Search marketing -ppc
\n\u2022 Objective Setting, Optimization & Testing
\n\u2022 Responsible practices the Global Code of Ethics for E- Tourism
\n2. Impact of the Internet in Tourism Consumer Behaviors On-line
\nOnline Business Models in Tourism:
\n\u2022 Transportation
\n\u2022 Hospitality
\n\u2022 Tour operators
\n\u2022 Intermediaries
\n3. Digital Marketing Strategy and Planning
\nThe process of E-Tourism planning , strategy and structure:
\n\u2022 Situation analysis
\n\u2022 Information gathering
\n\u2022 Audience Definition
\n\u2022 Market and product development
\n\u2022 Business objectives
\n\u2022 Target Marketing Strategy
\n\u2022 Positioning and differentiation strategy
\n\u2022 Digital tools
\n\u2022 Action plan
\n\u2022 Measurement
\n\u2022 Multichannel Distribution
\n\u2022 Online communication Mix and budget
\n\u2022 Problems in making planning work
\n4. Overview in E-Tourism Channel<\/p>\n
\u2022 Introduction to social media (definition)
\n\u2022 Mobile Marketing
\n\u2022 E-mail marketing and SMS
\n\u2022 Social media analytics
\n\u2022 Interactive display advertising
\n\u2022 * Social media marketing (social sharing):
\n1-Facebook pages& ads
\n2-Video &YouTube marketing& ads
\n3-Twitter best practices ads
\n4-Marketing through LinkedIn& ads
\n5-Instagram marketing& ads
\nCOURSE OBJECTIVES:<\/p>\n
This course aims at developing employees\u2019 ability to:
\n\u2022 Understand the hospitality and tourism marketing process.
\n\u2022 Develop hospitality and tourism marketing opportunities & strategies.
\n\u2022 Developing the hospitality and tourism mix.
\n\u2022 Manage hospitality and tourism marketing.
\n\u2022 Understand how social media impacts marking in the hospitality business.
\n\u2022 The strategic role of digital marketing in the tourism industry
\n\u2022 Create and manage social media advertising
\n\u2022 Understand the basics simple digital marketing and Search Engine Optimization (SEO).
\n\u2022 Understand the Global Code Of Ethics in digital marketing for tourism<\/p>\n","protected":false},"excerpt":{"rendered":"
COURSE DESCRIPTION: E-Tourism is known as the digitization of all processes and value chains in the tourism, travel, hospitality and catering industries that enables organizations to maximize their efficiency and effectiveness. The 15 hours course topics will cover the impact …<\/p>\n